Why Email Marketing Campaign?
Email marketing is one of the most powerful ways to establish relationships with users. In fact it is one of the platforms with which you can launch personalized campaigns. And it always pleases that everyone's tastes and preferences are taken into account when receiving content. Think about it, if not, why would you open the emails?Purely promotional messages tire and users are increasingly demanding with brands. Expect more and more of them. So the time has come to be creative and differentiate yourself from the rest.
7 Examples of Email Marketing Campaigns
1. Warby Parker
According to a study by online marketing companies BuzzStream and Fractl, more than 50% of consumers consider a sense of humor to be an essential ingredient in email marketing. What better than to start with this list of examples than with a fun email?However, using humor can be tricky. Not everyone has the same sense of humor or makes him laugh the same. So you have to work it carefully.
One of the funniest email campaigns is Warby Parker's sunglasses. The humor he uses in his strategies and his doodle drawings make it a novelty. Neither is he selling you deals, nor is he showing you products, or asking you to fill out a form. It is making you laugh.
The great advantage of this type of email campaign is that it manages to reinforce the engagement of the subscribers towards the brand. Of course, as long as the humor is not abused and the messages begin to be heavy.
Site's Link : https://www.warbyparker.com
2. Charity: Water
When people talk about email marketing campaigns, a vital type of email is often overlooked. Transactional emails. And in fact, they are the emails that should be used the most since 75% of users open and read them, something that does not happen with other messages.Do you know what transactional emails are?
They are the automated emails you receive in your inbox after taking a certain action on a website. For example, when you buy something you automatically receive a purchase confirmation email. And as we tell you, many marketing managers forget that they are the emails with the highest opening rates, so they must be squeezed.
In this case Charity: Water knew how to take advantage of their transactional email and opted for this alternative. The moment someone donates money to the charity "Water," that amount begins a long way.
What better for a user than knowing how and where their money is? Charity's Water project uses transactional emails to add valuable information to customers. Through them, you show the journey your money is making, how it is used and what impact it is having over time.
In this way, when receiving these emails every time conversions are made, the recipient does not even need to read it. It is perfectly located in it and immediately finds the results of your donation.
It is a good idea for a transactional email, since many do not even provide a format other than text.
Site's Link : https://www.charitywater.org
3. Airbnb
The best emails are not the ones that sell you the most products, but the ones that make you delve into their world and get your attention.Airbnb has perfectly understood how to attract the attention of your target. And for this he has created this email. It does not focus solely on the subscriber, but involves his group of friends. And what better than with an offer.
Share your passions with your friends and loved ones in such a healthy thought that this type of email is not classified as purely "promotional". In this case, a doodle also adds character to the email, albeit in a very subtle way.
Without using strong colors or great creatives. You want to emphasize another aspect: Sharing. For this reason, the aim is for the receiver to feel how they care about him and his surroundings.
Site's Link : https://www.airbnb.co.in
4. MDirector
MDirector's email is a clear example of a personalized email marketing campaign. As you can see, the message tries to convey a concern to satisfy the user's needs. First, because as stated by the client himself, he signed up a long time ago but has not yet tried his services.What better way to get the user to fall in love again than by price? We all like free things, and if it's not possible, unless they are cheap or on sale. Thus, by means of this strategy, the user will probably think twice and feel that he is taken into account.
The fact that you personalize emails is a factor that denotes effort in your work. And dedication. The receiver will perceive that the message has been created for him and that it is not a mass-created content. Do you know what you will gain through this resource? Trust.
Site's Link : https://www.mdirector.com/en/
5. Thrive Market
The health food store is marked with one of the email marketing campaigns that most often works. Use communication based on urgency. For this he highlights his "Limited Time Offer" and "Expires Tomorrow" on his call to action. Creating a sense of urgency is one of the best tactics to get through to the client from the subject itself.What if your product is something you've been looking for for a long time? Now that it is about to end, you may want to buy it. Of course there is more chance that it will.
In addition, as a hook, the email also introduces a video at the bottom that generates an additional commitment. And considering the power of video in communication today, it is a safe bet.
In fact, in this way the user will stop feeling that they have contacted him to sell him something. But they also provide additional information with a video that you can take note of if you want to lead a healthy life.
And in case you were not clear, as a small icon bar, at the bottom it also provides how healthy your products are. This email is an all in one.
Site's Link : https://thrivemarket.com/c/food
6. Uber
When launching their email marketing campaigns, many companies use geolocation to segment each message. And this is a clear example of this.Uber is characterized by its original email marketing campaigns and in this case it has gone one step further. The mail was sent a few days before a beer festival called Herrisburg Beer Week began. And it was received by residents of the Harrisburg area.
After consulting the weather it would be during the days of the event, the Uber realized that it would rain, so those who attended the fair would need a transport to get there.
Not content with studying the needs that attendees would have during that week, they decided to add a voucher in the same email. In this way they invited customers to encourage their friends to use Uber since they would have a discount for doing so.
They took into account the event date, location and bad weather. Do you think they knew how to take advantage of the situation?
Site's Link : https://www.uber.com/in/en/
7. Bonobos
What happens if we combine creativity, humor and, in a very subtle way, our product? Bonobos men's clothing store always knows how to take advantage of it. So much so that it is one of the most different companies you will meet.It's business model is not typical. The store has a physical location where customers can only try on clothes, but not buy them. Why? He winks at men, since he knows how lazy it is for many to carry bags.
That's why their creatives are inspired by helping their clients with small details that, in reality, are fulfilled.
Working on its insight "Men need a little help when shopping for clothes," the store launched a very fun strategy. His campaign works two aspects. Firstly, it helps the user to choose what to wear depending on the occasion. And so it adds value.
On the other hand, by means of this small game, it encourages the user to play and interact. As you can see, adding a touch of humor.
The message is simple and fun. But the most important thing is that it immediately appeals to the Bonobos target.
In short, the first thing you should do is always think about your target's needs and adapt to them. But don't use the easy way, the more promotional one. Try to stand out with little winks, humor or adding relevant information for the user through your newsletter.
As you have seen, the most successful and striking email marketing campaigns do not have to be complicated. Be as original as you can and don't forget that in many cases less is more.
Also, if you manage to give a little emotional touch to your email marketing campaigns, you will end up winning over users.
Site's Link : https://bonobos.com
