If you type in Google "Best Digital Marketing Job Profile In 2020"
In the result, You'll get "Content Marketing" in the top list either in number 1 or 2. And in coming years, Content marketing will be the top priority for Business.
Because it provides you cheapest and most effective results.
That's the reason most of the company is focusing more towards Content Marketing to provide their audience a valuable content and convert them into potential customers.
Before understanding Content Marketing, let's first understand..

What Is Content?

In digital marketing world, you often get to hear "Content is King"
Content is nothing but a set of problem solving information in form of text, audio, image, video.
For example..
If you have some doubts about products to purchase.
You often first search on Google or YouTube to get the perfect information about that product before buying.
So the video you watch or the blog you read in order to solve you doubt, these are nothing but a Content.
Now let's Understand..

What Is Content Marketing?

Content Marketing is a Strategic marketing approach focus on Creating and Distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and convert them into potential customers.
Well that the definition, let's take an example to get more easier to understand..

 For example..
If you're shifting you home from one place to another and you search for 'Packers and Movers' company who can shift you Home stuffs by taking some charges.

 That packers and movers company might be following content marketing strategy to provide as much value as possible to their customers.
So what they will do is.. They perhaps send you testimonials of their previous customers to make you trust them. And once you happy from seeing their customers feedback and you book their services.
They might do one more thing.. They can send you a blog post content " 10 bills you must pay before you leave your hometown "

 And once you shift your another location, You might get another blog content from that same company " Top places to visit in XYZ City"
And after some days you might get another email from them..
"Refer a friend and get some benefits"
And this time you think, This company provided so much value to me. Even i need to return back something to that company.
So you do refer to someone you know.
In this whole process, you remain engaged with that company because of their services and value provided by company.
And..

 • That company get an honest Customer.

• You get some benefits provide from company to refer your friend.

 • That friend got good company to trust their services.

 • That company got new potential customer.

 So that's how Content Marketing Strategy works.
You first need to provide something for Free and give Value.
People feel that they need to give back.
And when you provide a lot of value, People start trusting you.
That's how you can convert people to your potential customers.

 The company who follow content Marketing Strategy,
They ensured that You as a customer remain engaged with them in each and every spot of buying journey.

 From stranger, you became a visitor of that company.
Then from visitors, you left an enquiry and you became a prospect.
Then you become a lead after getting feedback from their previous customers.
And then you became a loyal customer for that company because you referred one of your friend.
So in this Content Marketing journey,

 • You need to understand who's your buyer or reader.

 • Then you need to craft their buying journey by answering their every possible questions.

 • Then you will need to learn how to Develop content to attract their attention.

 • Then most importantly, you need to learn how to Promote your content at right time at right place.

Content Writing V/S Content Marketing

The only key difference here is "Marketing"
So in Content writing, You only write a piece of content.
And in Content Marketing, You create content as well as distribute them to attract more customers to convert them into potential customers.
In Content Marketing, You spend 30% of time to writing it.
And 70% of time to promoting it.

 In order to compare these into purpose :
You create content writing to either inform, express, entertain.
In content writing, you will create content for informational purposes.
But in create content marketing, you will create content to attract visitors and convert them into potential customers.

7 Best Content Marketing Strategies


1. Find A Proven Content 

You need to first find the topic that has high potential to get traffic on your site.
For doing so, You can analyse your competitors in same topic.

 And analyze from their content..
• How can you solve problems that people often ask in you topic.

 • How can you provide valuable information to them to build trust.

 If you're getting trouble to find those questions that people usually ask..
Then you must try to some sites like Ahref UberSuggest.
What these sites do is.. you need to type in your topic keyword. And click on question section.
Then these sites will give you a list of questions that often Searched in Google related to your topic's keyword.

 And that the questions you can use into your content and Answer them in a perfect and easy way to solve people's problem.
Remember, The shorter and easier you make the answer is better chance to gain your reader's attention.

2. Search For Perfect Keyword

Once you find out your topic that you're writing on.
The next step will be find the best keyword from your topic.

 Keyword are really important part of content when it comes to Rank high on Google. You need to place your target keyword in Heading of your article.
And sprinkle it within your content wherever needs to.

 But don't keyword stuffing in your content because that's against the guidelines of Google and it may affect your content to Rank high on Google.
And if you're getting trouble again to find the best keyword.
The process will be the same..
You need to visit sites like ahref ubersuggest and type in your topic. And then you will get the list of keywords that has more volume in terms of searches by the people on Google.

3. Follow EAT Formula

E-A-T (Expertise - Authoritivesess - Trustworthiness)

 In the past years, Google changed their rules of having a Experienced Writer instead of generalist.
And that's pretty well decision.
Because most of the people use Google search to get valuable information and to solve their problems.
And it's Google responsibility to show those peoples a valuable content that actually help to solve their doubts and problem.

 So if you're an expert about topic that you're writing, and you're writing every valuable things and to the point answer for people and you're solving their problems easily within your content.
Then there is huge chance to get your site rank in first page in Google search result.
And if you're really putting efforts to solve their problems then there might chance that those people will come back to your website again whenever they want to get information of something.
So that's where the EAT formula lies in. Provide content that people can trust you.

4. Create Amazing Content

When it comes to creating you content. You really need to focus on some various points that can make your content look good or bad.

 • You need to make your content easier to understand.
If a person has no any information about your topic. You need to focus on how you can use the words that makes them easy to understand everything you're talking about through words.

 • Focus on the points that can really help them to solve their issues.
You need to analyze first that what people often ask and how you can easily solve those questions in an easeful manner.

 • Make your content To The Point
By making your content actionable and to the point, it may really easy for reader to get that particular information that they came to see into your site.

 • Use Example to explain difficult points.
It's a human nature that when you explain someone by giving them example.
It gets really easier for them to understand everything you're talking about and they can relate as well.

 • Focus on User Experience UX
User Experience is really important for reader. You must use shorter paragraph to make it easy to read.
And try to use Bullet points, Numbered lists to main point.
And focus on grammatical errors because it makes huge difference.

5. Optimize Your Content For SEO

If your main target of content marketing is SEO.
Then it's must to have your content well SEO optimized to get pop-up your site on top on Google search result page when someone type in google related to your topic.
And to do so.. Your main focus will be your Article's Headline, Sub-headings, Meta Description, URL.

 • Headlines: 
If your Headline is effective and powerful, It encourage people to click on your site whenever they search related to your topic on Google.

 • Sub-headings : 
Using Sub-headings according within your content is really important and it helps Google to acknowledge that your content has enough points covered that most of the searchers ask.

 • Meta- description : 
Meta-Description is also a major point that you need to be focused on.
It usually place under the Title of your article.
And when your site pop-up on Google's first page. Meta-Description help others to get brief information that what topics you've covered within your content.

 • URL:
URL is also really important.
You need to short the URL so that it looks more To The Point.
And it helps Google to find your site for that particular keywords that you've written in URL.
Use your target keyword within 150 words in your article.
And Link out to other sites, It has two benefits..
One is, It help readers to learn more about that topic.
And second, It makes your content more optimize for Google's algorithm.

6. Content Promotion

Once you're done with creating your content and publishing it.
It's time for you to Promote your content as much as you can.
And because your main focus of creating content is to solve problems to peoples that they are looking for.

 And it's really important for you to promote your content at right time to right person to help them solving their problems.
If you're thinking about promoting your content into various social media, you might be wrong.
Promoting your content with right Strategy is important to bring your content to right people.
And the best way to do that is "Email Marketing"

 Email Marketing is the most effective way to promote your content and it's result would be much more beneficial for you.
You just need to collect all the list of your email subscribers.
And send them email when you publish your content with a link provided to that content.

7. Track And Analyze Data

Even after creating, publishing and promoting your content.
Your job is not done yet!
You need to analyze what's working for you or not.

 • You need to analyze that visitors are actually converting into potential customers or not?

 • You need to track data and find whether your content marketing efforts are paying off and it gives you a positive results or not?

 • Track the traffic and conversion that you are actually getting.

 Once you have analysed your data and you're getting positive results.
Then you must do more in that to make your content more effective and make it quality content.