As we know, Email Marketing is that powerful communication tool that uses email in a massive way, in order to attract potential customers to brands. Furthermore, if the business objective is to reach more people in an effective, direct and economical way, the implementation of Email Marketing (and its inclusion in the digital strategy) is crucial.
But we have to take one thing into account: as effective, useful and economical as it is, it would be useless if we did not have the right tool. Therefore, today, we present you the Email Marketing tools that can satisfactorily help your brand.
The Email Marketing Tools You Must Know
Before launching any type of Email Marketing campaign, it is necessary to consider clearly and concisely what are the objectives to be pursued with such shipments; be it loyalty to an audience, increase sales, grow the number of subscribers, etc., etc. And if, at the same time, those same objectives can be translated into tangible goals, much better.
1. Sendinblue
Sendinblue is an all-in-one SaaS relationship marketing solution. The company was founded in 2012 by Armand Thiberge and Kapil Sharma, and offers a cloud-based software package that, in addition to being an email marketing tool, offers functionality for marketing automation, list management, landing pages, Facebook ads , chat, retargeting, SMS marketing and more.The company has four offices around the world, located in Paris (France), Noida (India) and Seattle (United States) and Berlin (Germany), but they have clients from all over the world to whom they offer support in French, Spanish, Italian, German, Portuguese and English.
The headquarters is located in the Paris office, which is also home to the technical, customer service, marketing and product teams.
Unlike other solutions such as Mailchimp, Sendinblue offers unlimited contacts and makes it easier to comply with the RGPD thanks to advanced contact and authorization management, servers located in France, and multiple list registration forms
Currently, his Global Rank on SimilarWeb is 18,906.
2. Easymailing
Created in 2020, Easymailing is a simple and intuitive Spanish email marketing tool. It is focused so that daily work in it is easy for companies with less resources or digital knowledge. Among the actions it makes available to you, they offer you professional templates designed to generate the largest number of conversions that are also responsive and customizable, it also allows you to manage subscribers through web forms, and you can manage all your campaigns and generate statistics and reports to optimize them. All this in compliance with the RGPD.It is mainly aimed at SMEs, communication agencies and the self-employed, although Easymailing can be used by any company that needs a simple and quality email marketing service.
3. Acumbamail
Acumbamail was born in 2012 as a tool that, without prior knowledge, allowed its clients to generate newsletters, as well as transactional emails and SMS, in a simple and highly intuitive way through an easy user interface.Among the advantages that most value their clients (clients such as BQ, Anaya or Loterías y Apuestas del Estado) it stands out, above all, that of customer service and 24/7 support.
Something that -without a doubt- is extremely important in tools of this type. Currently, his Global Rank on SimilarWeb is 304,826.
4. Aweber
Since the American Tom Kulzer founded the Email Marketing tool AWeber in August 1998, his main objective has been to help small and medium-sized companies achieve the success of their campaigns through Email Marketing.Ranked at 5,246 in SimilarWeb's Global Rank, it reaches more than 100,000 companies worldwide today. It has more than 500 models of templates to be able to customize the sending of emails
5. CheetahMail
CheetahMail is ranked 29,856 in Global Rank according to SimilarWeb. It is another platform for the design and sending of emails that incorporates the possibility of generating dynamic content in your messages and advanced reporting.It allows designing transactional service emails, personalized emails and newsletters. All this with the possibility of using advanced segmentation tools that help you send emails to subscribers who are waiting for them.
6. Constant Contact
Created in 1995, in Massachusetts (United States), Constant Contact is ranked 2,258 in Global Rank according to SimilarWeb, with more than 350,000 customers today. A tool that offers experience and knowledge in digital email marketing, with more than 20 years in the industry, more than 200,000,000 messages sent on average per day (as of 2017) and with a presence in 180 countries.
7. Doppler
Doppler has offices in the United States, Mexico, Argentina, Ecuador and Spain, from where it works with more than 350 marketing partners from 350 countries.Doppler has a large number of functionalities designed to make it very easy to launch and manage any email marketing campaign. It is ranked 217,688 according to the Global Rank of SimilarWeb.
8. e-Goi
The Portuguese company e-Goi has an email marketing tool that complements its package of marketing automation services.Thus, e-Goi is presented as a "suitable marketing platform for any type of company, from a small café to a prestigious multinational".
Among the services they offer is the automation of sending SMS, push notifications, and e-commerce. Your position in the Global Rank of SimilarWeb is 80,186
9. Efor
Efor's technological development services are based on five main pillars: software solutions, systems maintenance, technical training, online marketing and management systems. A Spanish company that occupies the 1,775,951 position in the Global Rank of SimilarWeb.
10. GetResponse
With more than 350,000 clients in 183 countries, GetResponse (an email marketing tool created in 1997 by Simon Grabowski) has been facilitating email marketing for companies for more than 15 years.It's Global Rank of 571,960 and its presence in countries such as Poland, the United States, Canada, Malaysia and Russia strives, day by day, to implement effective, high-impact campaigns that boost the marketing ROI of its clients.
11. iContact
The Email MarketingiContact platform, of American origin (North Carolina, 2003), places its Global Rank at 43,461 in addition to having more than 350,000 clients whom it helps to achieve its goals and objectives, measuring them through different KPIs. With an offer of prices that vary depending on the number of clients you want to target, from $ 14 to $ 117 per month, iContact allows, in an easy and qualified way, to attract potential clients.
12. Mailchimp
American origin, and founded in 2001, Mailchimp is one of the most popular Email Marketing platforms in the world, and helps its more than 14 million customers find their subscribers, growing their business as much as possible.With a Global Rank of 932, Mailchimp sends over 6 billion emails a week.
13. MailerLite
With a Global Rank of 12,487, MailerLite is an email marketing service provider with a focus on simplicity, customer support, and modern email designs.MailerLite software allows you to quickly create email campaigns, track your results, manage subscribers and cancellers, design custom pop-ups and landing pages, and much more.
MailerLite offers a wide range of integrations for e-commerce, CRM, pop-up windows, landing pages and registration forms, including tools such as Shopify, WooCommerce, WordPress, ProductDyno, Zapier, among others.
14. Mailify
In Spanish origin, Mailify is an Email and SMS Marketing tool that more than 10,000 companies in more than 90 countries already trust. It is positioned as an aid tool to develop multi-channel strategies that integrate the precision and power of SMS Marketing with Email Marketing. Your Global Rank: 1,074,26015. Mailjet
Mailjet is another of the most popular Email Marketing tools: founded in 2010 by Wilfried Durand and Juien Tartarin in Paris, it has offices in New York, London and Berlin.As of today, it has more than 100,000 clients in more than 150 countries. With a Global Rank of 53,004, it is used by both companies and agencies, giving full and complete follow-up to Email Marketing campaigns.
16. Mailpro
With a Global Rank of 356,454, Mailprol has been operating since 2001, is part of the international Manoxi group and has a presence in Spain, Mexico, Colombia, Argentina, Chile and Panama. It is an email marketing software that among its functions offers email automation, sms sending, personalized analytics and more than 600 templates.It has a free version and a paid version € 10 / month in which you can test and test all the tools on the platform.
17. Mailrlay
Mailrelay, with a Global Rank of 273,354, is one of the Email Marketing tools that can help you both to define your objectives and to qualify in depth the goals to obtain. KPIs such as the number of subscribers who open the mail, who click, or data such as what hours or days, in which geographical locations, etc.
Created in 2001, today, more than 200,000 customers worldwide trust it, with a 100% proprietary development and Spanish technology.
18. MDirector
With a Global Rank of 143,162, MDirector is a multilanguage Email Marketing tool created in Spain in 2007, being a company belonging to the Antevenio Group, with more than 600,000,000 emails sent by its clients per month.It's main headquarters are in Madrid, but it has operational offices in Italy, France, Argentina and Mexico.
19. Mad Mimi
Mad Mimi is an Email Marketing Software created by the company Mad Mimi (United States) and its Global Rank on SimilarWeb is 28,284.It consists of a newsletter email creation tool that simplifies the creation and storage of newsletter templates. The price of this software is $ 10.00 / month on your most affordable plan.
20. Mittum
Mittum is one of the great veterans of the sector and is also Spanish. This specialized tool has its own technology and added services to optimize and exploit the potential of Email Marketing, and was created in 1999, when Grupo VIKO created Consupermiso, -one of the first Permission Email Marketing databases in all of Spain-.In total, 20 years of experience guaranteeing its clients the greatest coverage of expertise and services in online marketing.
Currently, Mittum, which is the email marketing tool that we use for our shipments, is present in 4 cities in 2 different countries: Barcelona, Madrid, Vigo and Mexico City. His Global Rank on SimilarWeb is 463,858.
21. Perfit
Based in Argentina and occupying the position 1,580,872 in the Global Rank, Perfit offers a comprehensive email marketing service through an application that allows you to easily create and manage the communication campaigns that your organization needs to enhance its development.You will be able to communicate directly with your clients. Advertise your products, run advertising campaigns and communicate your content effectively, with clear and measurable results.
22. Oracle
Oracle is known for developing databases that store and facilitate the handling of large amounts of related information. Among its tools they have the Oracle Marketing Cloud platform that also works email marketing and enables marketing managers and agencies to be self-sufficient, therefore, it has a latest generation delivery platform created to send emails to thousands of domains worldwide.His website is ranked 1,413 in the Similarweb Global Rank.
23. Rapidmail
RapidMail is one of the newsletter platforms that is committed to a user-friendly interface. With this, it seeks that you can manage your campaigns without complications. It is also a newsletter delivery solution that minimizes spam ratings due to the company's membership in the Certified Center Alliance.It has more than 80,000 clients in the world and its Global Rank on SimilarWeb is 7,509,719.
24. SendGrid
SendGrid is a cloud-based customer communication platform that successfully delivers over 45 billion emails each month to mobile and internet-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare as well as more traditional companies like Taco Bell, Intuit and Costco.Its website is ranked 21,676 in the Global Rank of Similarweb.
25. Selligent
Selligent Marketing Cloud enables major B2C brands to engage consumers through email, mobile services, social media, the web, and print. Designed for marketers, the platform enables everything from data management and omnichannel communication to behavioral reorientation.
Powered by rule-based logic and enhanced with AI machine learning, relevant experiences for individual consumers are created like never before. Their website is ranked 548,567 in the Similarweb Global Rank.
