A good sales page is as important to a digital business as water is to plants.The reason for saying this is simple: it is the tool that can make a difference in the income statement of your business, so it is not nonsense. So I want to help you learn how to create an effective sales page, so that you can turn all possible traffic to it into customers .
And if it is not all, at least most of it.
Do you think it is difficult or that only a copywriting expert can create an effective and efficient page?
Stay here because you will see that you can do it too.


Why Creating A Sales Page That Converts Is Important

Let's put ourselves in situation. Either by social network ads or by articles on your blog, the fact is that you have managed to reach your website to your potential client.
What he has seen has caught his attention. He wants to know more. That makes? Start browsing your site. Possibly you will see the home page ; or maybe jump directly to the About Me. And if he still likes what he sees, he will visit the page of your services or products.
At this point, it's right where you want it to be. It is on the page in charge of demonstrating that you know their problems or needs, that you know what you are talking about, that they can trust you and that, in addition, you are the best option to help them.

 In other words, the sales page is where you have to put all the meat on the grill. It is not enough to write four sentences and go to sleep. You have to design the message and get a persuasive text.

 Let's not forget that the better you convert, the higher your income will be.
And if you have a business, income is a capital part that we must not forget.

 In short, a sales page is the end of a long process that begins with the production of content on your blog, traffic generation, conversion to subscribers, design of a good product or service ... You have worked a greatsales funnel step by step and now it is time to finish the job.

The 10 Steps To Follow To Create Sales Page That Converts

By following the steps below, you will be able to create an effective sales page.And not; You don't need to be an expert in copywriting to create an internet sales page. Although if you want to take a leap in quality, I recommend that you look for a warranty professional.

 What you must be clear about is that you will not know how this works until you start .
And remember that there is no one better than you to explain to a copywriter or your audience the reasons why they should buy or contract your services. You are the one who knows the most about your product or service, how it was conceived, for whom it is ideal and its benefits.

 Park your fears and follow these 10 steps!

1. What Are You Selling?

The first thing to create a sales page is the headline or headline.
It should be noted that the main benefit that your client will get if they decide to buy. For example, "How to double visits to your shoe store in a week. "
From the first line, your ideal customer must know the transformation they will experience when they buy your product or service.


2. Put Yourself In The Shoes Of Your Target Audience

Deepen your need, your problem; in her "pain".
In this step you have to empathize with your ideal client and put your finger on the sore spot . It is about making him see his fears and frustrations, so that he perceives that you know what you are talking about and understand his needs.
To do this you have to ask questions such as:

 Are you frustrated by X?
Tired of wanting X and not seeing how to achieve it?
Hasn't X ever happened to you?
X is always a fear or frustration of the customer, so I recommend that before creating a sales page for a product or service, you make a mind map where you collect all the possible X's.
As you can imagine, defining the profile of your ideal client with all the details to know him perfectly will help you a lot in this process.
And beware, when talking about needs and pain points, we don't necessarily have to talk about negative things or from a negative perspective. A pain or frustration can also transform it into a desire; into something positive.


3. Tell Your Story

Show that you know how they feel and, above all,  show that you have been through that too .
Tell your story and establish an emotional bond. Remember that it is empathy that will make you connect. And to show empathy, you have to create an emotional connection.


4. Announce That You Have Found A Solution

We have already put their problems on the table and you have introduced yourself. The time has come to launch a life buoy and talk about your product or service.
But don't do it anyway! Forget about describing the features and think about the benefits ; that is why it will change the lives of your clients.
For example:

 • More free time

 • More freedom

 • More money

 • More or better health

 • More happiness

 • More comfort

 • In this part the bullets work very well.


5. Explain What They Will Receive 

Make your mouth water by imagining the result of buying your product or service.
At this point you have to describe what is included (and what is not) in your product or service, including extras or bonuses.
Now you can (and should) explain the characteristics. The key is to make it irresistible, that whoever passes by here gets the thought that it is painful not to buy and, above all, that the added value of the product is much higher than its price .


6. Explain The Value Of What They Receive In Terms Of Utility

The client must be clear in his mind that there is a before and after in case of buying your product.
For this reason, when creating an effective sales page you have to clearly present the practical utility that it will obtain.
For example, imagine someone who does not have a website, but wants one.You don't have time or technical knowledge to assemble it. Well at this moment, once the solution is presented, you have to make them see that they have before them an all-in-one solution where the client does not have to do practically nothing (for example, in my Zen Web service ).
You have to make it easy for those who want to buy.


7. Offer (Price)

At this point in the process of creating a sales page, including the price of the product or service should be almost a piece of cake, but I recommend that you sweeten it by making a very obvious comparison or showing the main benefits .

 For example:
If you look at the image, not only do I show the price, but I also include benefits associated with contracting the service.
Many entrepreneurs are afraid or ashamed to put an adequate price on the value they offer. Take off these fears, or your customer will notice and run away from your offer.
Remember that you must value your offer yourself if you want others to do so too.

8. Warranty And Replacement Policy (Optional)

In 99.9% of cases all online sellers offer a money-back guarantee.
The reason is simple: the more risk you are able to eliminate from the customer's mind, the easier the sale will be .
Personally I am not in favor of offering guarantees of return in the case of services, since they are hours of work that I cannot recover.
Therefore, when creating a sales page I reflect it and thus do not give rise to misunderstandings.
For the products there is no problem. Fear not, because only a small percentage will request a refund . And in the long run it pays to offer guarantees because it is what can sell the sale in your favor.


9.Call To Action (CTA)

Be brave. Ask them to buy.

 • Click here

 • Buy now

 • Login now

 You will lose sales if you don't include a call to action distributed at the beginning and end of the sales page.
Why at the beginning and at the end? Well for the same reason that you remember more clearly the beginning and end of a joke, a movie, a book.

 Also, a sales page cannot end without a call to action because it's like shooting yourself in the foot : you get your potential customer to the bottom of the page and… what do you do? Abandon him to his fate with nothing to do next?
Instead of leaving it in a dead end and risking it leaving without taking the final step, add a call to action to ease the path to conversion (either with a buy button or a form).


10. The PostScript

Some people will not read anything. What it took you to create such a cool sales page!
It will happen on many occasions that those who reach your sales page scroll to the end just to see the price .
This is where postscripts (PD) come in.
It summarizes the entire offer, presents benefits, injects a sense of urgency (examples: "The price is increasing with each sale"  or  "This offer may be withdrawn without notice at any time" ).
Do not lie! Don't put your reputation on the line.


Don't Forget To Beat The Objections With A FAQ Section

Before including the postscript, I recommend including a very useful section to knock down the "buts" and clear your client's doubts: the frequently asked questions.
What are the questions they ask you the most about your product or service?What objections or fears can cause them not to buy?
Try to get ahead of them and solve them in a frequently asked questions section.