If you want to write SEO optimized content for ranking in Google. So there are few things you should kept in mind before writing your content.
Writing organic SEO optimized content is not that tough. You just need to well organised about what you’re going to write within your content and well re-searched about the topic you’re writing on.

 Because you must provide a genuine information to users so that when users visits your site, they want up-to-date and well re-searched information now matter what topics are you writing.
You need to use keywords accordingly so that it gets easier for Google to bring your site on the top when someone type the keyword related to your website topic.
An it’s really important to format your content in such a way that when user visits your site to get some information or to solve problems. Try to format everything like user wouldn’t get trouble to get that particular information as soon as possible.

Don't Trick Google

In order to get your site pop-up in the top or in the front page of search result. You need to be aware about what’s going on in the Google’s algorithms. Because Google changes their guidelines to get the site on the top of the search result.
And whenever Google changes it’s guidelines, Google provide that information to us so that we can format our site accordingly to their guidelines and use keywords effectively.

  And the most important thing, Don’t ever try to trick Google. Because most of the people who has #hunger# to get their site on the top of the Google search result.
And they even succeed to do that formatting their sites against the Google’s guidelines.
But Google is getting smartest day by day, Now Google has that much of capable to analyze which site’s information in well re-searched and well organized and which isn’t.
Google do this perform by the name called “Google Bot”.

 Once Google get the information about someone is misleading their guidelines and trying to trick Google’s algorithms. Google will instantly block that site permanently.
So you need to be very careful while creating your content, it should be well organized, well re-searched and well optimized.

Quality Of Content

If you have a quality content site and you use genuine case studies or statistics, then there are huge chance to get Inbound or Backlinks.
No what is Inbound and Backlinks?
Well these both a same term which is used to get link from your site to another site.
For example: If you use some genuine statistics within your site that statistics data will encourage people to share that information to many and it encourages those people also who also a writer and they can use your site’s statistics data into their site and they can link to your site.

 So it someone read his article and he already linked to your site when he use that statistics data, So his user can visit to your site with the help of that particular link in which he link to you site about that statistics data information.

Ads Within Content

And note it: If you are creating your content to make only money from traffic from Ads. So Google simply calls it SPAM.
Although Google is not at all against about getting Ads within your site and earn money.
In Google’s guidelines, there are certain limitations of getting ads on your site. Because if someone puts dozens of Ads within the site. So it can easily frustrates users who came to their site to get some sort of information or to solve their problems.

 If you use Ads in a certain limits, then it will not effect your site at all.
Google does this only because of provide users to genuine information when the search for anything.
And once Google analyze that your site has tons of Ads including, Then Google will automatically reject your site to pop-up on the top of search result page. And if the limitations of Ads would be more then there are quite much chance to getting your site temporary blocked.

On-Page SEO

On-Page SEO is what information are you actually putting within your content.
Weather it would be and informative content or service based content to get sells.

 And there are huge number of terminologies to keep in mind while formatting your content to get more traffic and Rank first in Google’s search result.

Writing Techniques

If you want to provide information based content and if the content is in-depth. So format the content in such a way that user could easy read and get solutions from that.
Using a short paragraph is must when you’re writing in-depth article to get focus of your readers.
While writing, use bullet points or number list to some important points. It helps to get that particular information in a briefly manner. And it attracts the readers to read when you use bullet points.
If you’re providing long and in-depth article, Make sure to use related images and screenshot to get more attention of readers.

 Because it seems quite boring when you don’t use images within the article. And it’s no more looks like user friendly and quality content.
Use Sub-headings within the article that attracts readers intention to read that particular section.
And provide most important points or sentence in the beginning of section, so that it encourage the user to read throughout the section.
And once the reader get interested to read that particular section, there are huge chance he would read throughout the article.

 And if there would be helpful to the reader, that will encourage him or her to share your article with their friends and family.
Take an example of www.cheapflights.com

5 Strategies To Get Your Site On Top

And one thing is quite important when it comes to get your site pop-up in the top of Google search result page, You need to use Headlines, Sub-headings, Keywords, Meta-description.
For using these tactics, you need to be aware of what user will search or what particular keywords user will type so that your site will pop-up in the first.

 In order to do that you need to follow some easy steps:
1.  Headlines : Headline is key. You must get a powerful headlines according to your topic's keywords.
A powerful keyword would encourage the users to click on the site. And make sure if you’re using powerful headlines, you also need to provide that much helpful information to users who click your website through reading your headline.
And most importantly, use Headings that tells a result. For example: “Guide To Write Product Description That Sells”
2. Sub-Heading : In order to fulfill the optimization process, you must consider to use that particular keywords within your sub-headings which keyword you used into your Heading.
But keep in mind, Only use keyword when there will be a reason to use. And sprinkle that keyword accordingly.
Don’t use that exact keyword, instead you can use within you sentence.
3. Keyword : Keyword is literally an essential part of creating quality content. If you’re creating a “Headline” for your article, You will need a Keyword that you can sprinkle it within the Heading of your article.
When someone type a keyboard in google search box related to your heading's keyword, Then there will be huge chance to get your site on the top of the search result. And if your article’s heading could fulfill the requirement of the users, Then that user would probably click to you site.
That the power of having a Great Keyword within your article’s Heading.
4. Meta-Description : Meta-Description is that particular section of information that usually written under the heading of article when you search something on google.
It’s a brief description used to written to provide information to users before clicking the site to letting them know what the topic is all about and what requirements it will fulfill when user click on that site.
Having a Meta-Description under your healing could be more beneficial that leaving it blank.
So if you want to create quality content, you must need to write Meta-Description and somewhere it helps Google to find your site for that particular keyword.
And keep in mind, Meta-Description not to be very short or lengthy. A perfect Meta-Description contains 60-70 words maximum.
5. URL : Your URL must contain a specific keywords that users may search. It also helps in ranking factors. And on the other hand, Short URL look professional than long ones.
Make sure to edit the URL easy to read and understand for both users and Google.
In order to do so, there are many ways to do that. You could edit your URL at the time of writing Headlines and Meta-Descriptions.
If your are using Wordpress to post your article, then you probably need to install the plugin name called “Yoast SEO”.
There you will have every single options to optimize accordingly to SEO's terminologies.

Statistics And Case Studies

And make your article informative as much as you can. You can use some Case Studies and Statistics to provide them accurate research based information.
Always remember, searchers are coming to your site because they are looking for solution to their problems.
It is your responsibility to Help them, not to Distract them.
If you’re unable to get exact information, Case Studies or Statistics about your topics.
So here are the genuine sites that will provide you a well informative and well researched statistics.

 “Google Scholar” If you type Google scholar in Google search box. It will take your to the next page where you will have similar Search Engine like Google.
The key difference here is you’ll get only research based articles at any topic you want.
This search engine developed mostly for searchers who want to get research based information and you’ll get some sort of statistics, But not that much.

 If you want to get accurate “Statistics”, You will want to visit another site called www.statista.com  , where you will have to type your keywords or topic in which you want to get statistics.
And then that page will provide accurate and research based statistics.
And you can use those stats into your site so that your article look more genuine, research based with an accurate statistics. And also you’ll have greater chance to get backlinks into your site.


White Hat SEO

White Hat SEO is basically an organic way of creating and formatting content to rank on the top in Google search result.
In White Hat SEO, you will need to follow a specific rules and guidelines to make sure you are providing a quality content for users.
And learning these skills and implementing is most important for content creator because this is the major part to focus on when you seriously want to get more traffic from Google search engine.

 White Hat SEO is an opposite of Black Hat SEO.
In Black Hat SEO, the content creator doesn’t follow the Google’s rules and guidelines to rank on Google.
They usually try to trick Google with using an excessive amount of keywords and also they don’t have quality content.

 So after some time, when Google analyze that they are trying to trick me, Google immediately block that site because of not following their guidelines properly and misusing Google’s algorithms.
So it’s really important to create a genuine content and put accurate and research based information so that it shows your sites 100% original and you follow every single guidelines while creating content to Google.
And this will help Google to pop-up your site on the top.

Key Points For White Hat SEO
1. Quality over quantity : You already know that quality matter more than quantity.
You need to focus on content that provides accurate results, and solve users problem.
Don’t write too much, use short paragraph and write to the point. It will help to maintain your content to be user friendly and easy to read.
And provide the solution as soon as possible, because users usually don’t want to read your throughout long article and find where you write the solution to their problem.

 Instead you can provide a short brief solution on they top of the page and highlight them, so that user can easily see that. If user will have time, their will be much chance that he or she will read your article throughout with an interest.
Because you provided them a solution in the top so it builds a trust so that user can believe in you and think you will provide more solutions for their problem.
2. Keyword Research : Using proper keyword and sprinkle it is important. But searching for good keywords sometimes would be beneficial for you to create a quality content.
Here is the useful tip. First you need to search for your topic's keyword in the Google. And then Google search will auto complete it. And tells us, these are the keyword people often use related to your keyword searched.

 And from there you will get the most important similar keyword and you may use that within your article in heading or may be sub-headings.
And then when you search, the new page will open. You have to scroll through the bottom.
There Google shows you a top “Related search” the Google itself show us that what people use related to your keyword.
And you can get keyword from there and can use within your site.


 3. User Experience : Focus on User Experience while creating content so that whenever user visit to your site they will get useful information without any trouble.
As you already know, Mobile friendly websites is must. You should format you content in such a way that it will be easy to read and understand in mobile.
Don’t use too much Ads and Pop-up notification. It usually frustrated user and if you do so, then there is more chance user will bounce from your site in a fraction of second.
Provide them what they came to see. They will visit your site to see solutions, not Ads.
Yes you can use Ads, but using Ads in a certain limit is good. Don’t use too much.


 4. Original Content : Stealing content from other site and using them into your site is unethical.
You can use anyone’s content, If you copy someone’s content then don’t think you Google can’t see this.
Google’s algorithms is getting smarter day by day, and as the day passes it will be easier for Google to analyze what content is genuine and what is copied
So if you want to get rank higher, you need to focus on your original content.
It will create a reputation for your website in Google’s eyes and it will surely encourage Google to het your site on the top of the search result page.
Final Thoughts
 In this article, we've gone through the importance of SEO strategies. And how you can create a well optimized content that ranks on Google.
If you have a business or you provide services, it’s really important for you to get your service to more people who interested in your field.
That time has gone when people uses announcement to promote their services from in roads. These all are part of Traditional Marketing.

 But now things are changed, today every one has mobile phone and internet connection. No matter what they want they just type of Google, they get every information from there.
Similarly if you provide and promote your service through online marketing, there will be huge change to bring your service to many people in less time.
You just need to focus on Digital Marketing and SEO Strategies while creating your website or article.