SEO is a strategy where you follow a certain rule to get more traffic in Google’s search results.
Strategy require a planning, searching, outlining, implementing the optimization process.
It means ensuring that your site is designed, built, maintained with SEO .
Why SEO Important?
If you own an affiliate marketing business or you post blog, You will definitely need an Optimized content to get more traffic into your site to sell products or services.Millions of users search on Google to get their information or solve their problems.
And searchers usually type a keyboard in order to get the information in Google.
So you need to analyze everything within your topic that you are writing, so that when the users type something related to your topic, Google will automatically get your site in the top of the search result.
In order to do these, you need to create SEO optimized content with the help of currently Google’s algorithms.
Because Google’s algorithms won’t be the same if you created a SEO based content 1 week ago.
You need to up to day with Google’s algorithms changes to get your website on the top search result.
If you are busy and don’t have enough time to write SEO optimized content, So you can easily hire SEO expert to get your content full optimized.
SEO is not only about creating optimized content for google search result but good SEO improve the user experience within the content and format the content accordingly to get easy to read.
User only trust the website which pop-up in the first page of Google search result.
They don’t go to the next page. Instead the use another keyword to get the perfect information only in first page.
Top 3 Benefits Of SEO
1. Don't Need To Pay For Ads In SEO
It requires only initial investment to hire a Digital Marketing SEO expert to write well re-searched, high-quality content based on current SEO tactics and strategies.The SEO expert know the A to Z strategies to provide you more traffic on your website through SEO Optimized Content.
And you might need to update your content time to time because Google’s algorithms for SEO Ranking changes frequently so that you must be aware about what’s changing in the Google’s algorithms.
And another major point to keep in mind, your competitors will also use the same keywords as you used to rank on the top one search result. So that the competition will increase to rank first.
So you need to be aware of Google’s algorithm and keep updating your content every month.
But if your hire SEO expert rather than paying for Paid Ads, It will be better for you and it’s organic way of performing SEO tactics within your Content.
2. SEO Gets More Clicks Than PPC
Although PPC (Paid Per Click) would be on the top of the search result and above the organic results.But people mostly prefer to click on Organic results instead of Ads results.
Because people trust Google’s algorithms to click on Organic results, they think they will have more genuine information in organic result rather than Ads once.
And it is also states that majority of the searchers click in Organic search result.
3. Step Ahead From Your Competition
Today, SEO is widely considered a staple of any marketing strategy.When it comes to marketing strategies, SEO is considered as the Main strategy to get more traffic in your site.
62% of marketers says SEO is their top priority when it comes to marketing their services.
The only key to get ahead of your competition is Get a good knowledge of SEO or you can also hire SEO specialist to provide you a better content to get more traffic.
Important Points To Keep In Mind While Optimizing Your Site For SEO
If you want to build your content to get more traffic and reach out to many peoples.You need to follow all the rules to optimize your content from start to end.
And it’s also a biggest challenge for marketers or businesses to get the perfect well optimized and user friendly content that get high rank on google and get more traffic into your website.
Crawlability
Crawl ability is an integral part of SEO,Crawlability, however, is a form of technical SEO. We’re not looking to improve the user’s experience.
We’re looking to improve the crawler’s experience. We want to make it easier for a bot to access and navigate the information stored on your site.
So that it will be easier for google to analyze the data from your site to get the exact information when someone type the keyword or search related to your sites topic.
The crawlers bringing the data back to the search engine’s central servers by searching new webpages to index.
Crawlers go to URL and Link to get the data.
In order to browse, index, and rank the hundreds of millions of webpages on the Internet, search engines use specialized bots called crawlers, also known as spiders, or spiderbots.
Crawlability in simple words is how easy it is for a search engine to process (“crawl”) the information on a website.
A crawlable website has:
• A clear layout
• A straightforward sitemap
• Easy-to-access internal links to each page of content
Mobile Friendliness
70% of the time people use mobile while searching for something on Google.Over 40% of transaction performs via mobile ohone, so it’s really important for us to create a content easy to read and mobile friendly content. nce it looks great on any device, regardless of the screen size
Mobile Friendly SEO is the process of optimizing your site to rank better in search results and keep mobile leads on your page.
When you perform mobile SEO, you’ll provide a great site experience to users.
And it’s important to provide better user experience in every possible devices.
A big part of mobile SEO is adapting your website to provide the best experience who comes to your site using mobile device.
Pop-ups are an effective way to draw your audience’s attention to a certain action. Whether it’s to sign up to receive emails or download free content.
But you need to use pop-ups very carefully because users may frustrate when they get pop-up in the full screen.
Using pop-ups in a corner or in a less space is much better.
Site's Loading Time
Your site's load time is an integral part of the mobile experience. When users search for information on-the-go, they want to access it quickly. If your website doesn't load fast enough for your audience, they will bounce from your page.Users can be easily bounce from your site if your site is not fast enough to load. So it’s an important part of optimizing your content.
you must improve your site’s load time in order to lead on your mobile site, because users want to excess your site quickly.
Google Page Speed Insights will provide you with information on your site’s load time.
If you want to get information about your site’s load time you can use Google page speed insight.
It will tell you all the information and later you can improve load time.
Search Intent
Google’s algorithms have identified four main types of search queries:1. Information : which user want to get an information about something or someone.
2. Comparison : where user wants a deeper and in-depth knowledge of something and an intention to solve some queries.
3. Visit in person : where user want to get someone website or specific address or location.
4. Transactional : where user are ready to buy something or ready to take an action to something.
Your biggest challenge is to analyze what would be the people's intention when they search for something on google.
First analyze what people want from that particular keywords then start writing your content.
Backlinks To Your Site
A backlinks are integral part of SEO. It is also called Inbound links.Backlinks usually created when we want to get our website link to another.
Backlinks are important for your content because it gets audience to your site from the site where your site has linked.
And it really matter to Google to get your site on the top. If some reputated website links to your site then there would be a great chance to get more traffic because it helps google to identify that your site is genuine and informative.
Search engines use links to crawl the web.
They will crawl the links between the individual pages on your website.
Quality Of Content
You'll need to take the extra step to focus on content quality and up to dated information to show Google that your site is trustworthy, reputable, and authoritative enough to be ranked highly.• You need to use genuine and informative content.
• You should regularly keep an update to your site’s information.
• A well organised and optimized content would be great.
• Provide useful information on the top of your content so that users don’t need to scroll through the page to get that particular information.
• Page layout must be a good to get your content user-friendly.
• Ad placement is really important because sometimes it may distract users.
• Length of the content would vary upon what topic your are writing in.
E-A-T
E-A-T (Expertise - Authoritativeness and Trustworthiness) is major factors that Google use to determine high quality content.According to its guidelines, "High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic."
Google will only satisfy with your content if you’re genuine to users and you have expertise in that particular topic in which you are writing.
And it needs more trustworthiness so that people would trust your instead of others.
If your content would be trustworthiness, it encourages the users to share and also encourage writers to use your information and link to your that page for that particular information.
To get more trustworthiness you could use some genuine statistics and case study to prove what you’re writing is hundred percent right.
Engagement Strategies That Works In Optimization
• Care about Grammatical error or spelling mistake : Caring about Grammatical error or spelling mistake is an essential part of optimizing your content to rank. If you have any mistake on your site then it will be quite tough for Google to get your site pop-up on the first page.
• Short paragraph : Using short paragraph is important to look content user-friendly. Everyone prefer to read short paragraph instead of long once.
• Important point on the top : You should attempt to provide them a solution as soon as possible without them having to scroll.
• Use unique case study with quantitative data : This encourage people to share your content and to use your site as a backlinks to get your site’s information.
• Eliminate distraction : Respect your users intention and give them what they came to see into your site.
Remember, the Experience that users has on your website is what make him or her comeback to your site again.
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