Types Of Digital Marketing


 Digital marketing is basically marketing delivered through digital channels.
So depending upon the digital channels people categorize it into forms like Sales Marketing, Social Media Marketing (SMM), Email Marketing, Influencer Marketing, Affiliate Marketing, Text-Based Marketing, and Radio or Television Media Marketing.

1. Search Marketing

Search marketing is basically marketing delivered to search engines like google.
When you search for something in Google, Bing or any other search engines, you must have noticed some ads on the search page considering the fact that you don't have an ad blocker enabled on your browser or device.
These ads are purchased and shown on google by a technology called Google AdWords same for bing and other search engines as well.

 Digital marketers or brands as the advertiser pay for these ads based on the impression or clicks they get that is why in the complex terms of marketing paid advertising like this is often termed as paid per click or PPC.
But search marketing is not limited to paid advertising.
There is organic non-paid or you may call it free search marketing as well where you don't have to pay for advertising and that type of search marketing is known as search engine optimization SEO.

2. Search Engine Optimization ( SEO )

 SEO is basically optimize your web page for search engines, so that you get listed higher in search engines and people may find you and your website or your business easily in the search engines.

 Now here is something you need to pay close attention to when you search something on google or any other search engine,
Google shows you more than 10 results on the first page itself, And 97 out of 100 times you will click on one of the top three or top five search results.
And that's not the case with you only, the same is true for every other searcher on the internet.

 People usually search in google or other search engines and then find a solution to whatever they are looking for by clicking on one of the top 10 search results on the first page. So as an SEO, your goal is to optimize your webpage for the first page rankings. Otherwise it will be hard for people to find you or your business.

 And how do you achieve that first page ranking?
It's simply by optimizing your web pages for search engines using various SEO strategies and tactics.
And once you do that your website would start getting free traffic organically from search engine.


3. Social Media Marketing

Social media marketing and as the name says it all.
Social media marketing is basically marketing delivered through social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Tik-tok, Snapchat and many more.
For your better understanding, YouTube and Pinterest are no longer social media.
These two have now become a popular search engine just like Google.


4. Email Marketing

Email marketing has existed for years and years so long that you may put it into traditional form marketing.
In fact email has existed even before Google was founded in 1998.

 So what is email marketing?
Email marketing is basically marketing delivered to the exchange of emails between the brands or business and consumer.
If you visit any coaching or training website,
You will see some email subscription box where i they for your name and email in exchange for tutorials training downloads or simply free newsletter well.
It's not just on their website only, almost every other website or blog does the same to collect emails of their leads customers or consumers.

 When you enter the email you give the website owner permission to contact you via email.
And now the webmaster may educate entertain and market or sell their products or services by communicating with you via the means of email.
This entire process is the way email marketing works.
And the marketing delivered through Email is email marketing.

5. Influencer Marketing

Influencer marketing is basically digital marketing delivered by influencers using their digital influence.
But you must be wondering, what the heck this influencer term?
Well anyone who has an influence over others is an influencer you must have seen those celebs or popular people on the internet with a huge number of fans following.
Those people are known as influencers.

 Every industry has different influences and in order to consider someone as influencer the number of fan following made vary depending upon the industry.
So how does influencer marketing work?
Well you find an influencer in your industry or niche, you convince them to promote your stuff either by providing value to them making good friendship with them by constantly getting on their mind or by directly paying them.
Once you convince them to talk about your product, they can bring a huge chunk of traffic.
Because the influences can boost your marketing within a very quick time.


6. Affiliate Marketing

Affiliate marketing  is quite similar to influencer marketing.
But the only key difference is the person who does marketing for you that person doesn't necessarily have to be an influencer and we call this affiliate marketing.
Affiliate marketing is one of the most popular forms of marketing where both parties form a win-win relation to helping the cause of each other.
The affiliate marketers do marketing for you by promoting your product and referring people to your business.

 While you provide them the product and promotion materials like banners affiliate tracking links etc.
So that they may earn commissions without having to create products themselves.

 Next time when someone asks you what are the different forms of digital marketing?
You respond with something like this..

 There are only three forms of digital marketing.

 One: Readable form of marketing something that people may read.

 Two: Visual form of marketing something that people may watch or visualize.

 Three: Audible form of marketing something that people may listen to.

Effective Digital Marketing Strategies


Utilizing CRM

Now if you're a business that's just starting out, using a CRM, or a Customer Relationship Manager, is a really powerful way to avoid needing to stock up on all those yellow legal pads.

 By avoiding this, and stepping away from the analog world, you're able to build automation into your sales processes.
You're able to really invest in spending time with your customers instead of investing all that time working on your customers and trying to identify your data.
By focusing on all of this, you're able to really extend your business and grow your brand without spending a lot of time on things that don't really mean a lot.

 Now, if you're an existing business and you're needing to move to a CRM,
There can be a couple of complications there.
You have to retrain your staff, you have to learn how a CRM works. Everybody is working towards a CRM.
This is the movement that marketing is headed towards.
If you are not getting on the ball, and moving along with this technology, you are gonna be left behind and your competition will outstrip you.

 Get involved, get a CRM first, and get ahead of everybody else.

Invest In Content

Specifically, invest in videos. videos are your 24/7 salesperson.
You can take as much time as you need to develop your perfect sales pitch.
You can have as many time and time again of reading the script, and starting from the beginning, and trying new things, and trying new locations, until you nail it.
Once you've nailed it, you put that video up on your social platforms, up on your website, up on your conversion pages, and you have a 24-hour salesman.

 That is using the exact pitch that you want to drive customers through the sales process.
Now, additionally, this is a great way to get people to interact with your brand, especially if it's you in front of the camera.
They're able to see who you are, what you stand for.
What you're trying to accomplish, and how you can help them.

 Videos also rank highly on Google and YouTube.
So, if you're building up your content base of videos, and you're building up this content or this foundation of information that you can provide to your customers, your building trust, you're building SCO value.
And really, at the end of the day, you're providing a service to your customers that will make them trust you and wanna work with you in the future.


Build Online Reputation

This is key, 87% of people will not interact with a brand, meaning they won't purchase from you, they won't give you their information if you have no reviews.

 87% You built the website, you've been investing in your marketing, you've been investing in driving them back to your site.
But if you don't have reviews and a great online reputation, all of that is a waste.
Make sure that you're focusing on having a great online reputation.
Making sure you have reviews all across different review platforms like Google My Business and Facebook.

 Another great opportunity is TopRatedLocal.com.
This allows you a free profile and a great way to generate reviews, plus aggregate reviews, from all of the other platforms.
Fantastic way for customers to understand who you are, what you do, and why they should trust you.


Invest In SEO Or PPC ?

Now, a lot of people will get worried about this because it's generally going to require cash or an infusion of an investment.
So, keep in mind, this is where your marketing pays off.
This is something to really pay attention to.
By investing in your SEO long term, you can develop a higher ranking, a better ranking on Google, and Bing, and any other search engine.

 This is very valuable for you because you want to rank highly, and you want to take that digital real estate.
The more real estate you have, the less real estate your competitors have. Additionally, this builds trust, and trust is key when you're trying to develop relationships and increase sales with your customers.
Second, focus on your pay per click advertising, your PPC.

 This is a play-to-play game, but statistically speaking, more people are gonna interact with the ads on top of a Google search result, or Bing, or really anywhere else that you're listing your ads.
They're gonna interact on there, and this is a great way to guarantee that you can be on top and in front of them when they intend to find you.

 Invest here, and it will pay dividends in the future.
The next step is Re-Targeting.
You've driven people to your website, it's conversion-based.
You've been investing in your SEO and your PPC.
Now, you need to focus on making sure that these people are coming back to your site.
Statistically, 97% of people that visit your site for a first time are not going to take the action that you desire for them to take.

 They're not gonna buy, they're not gonna fill out a form, they're not gonna interact with your business

 On average, it takes about seven times for a consumer to see your brand, your logo, or a business asset of yours.
Before they trust you enough to give you their information, or to take the action that you want.
By investing in retargeting and building that list, you can assure that you are bringing people back to your website, and increasing your value.


Social Media Is Key

These are free platforms for you to set up and all they do is expand your digital real estate and your presence.

 57% of consumers say that social media influences their shopping behaviours.
Now you don't just have to be an e-commerce or online business owner to take advantage of social media.
Because of the opportunity to reach people and communicate with people on a platform that they're familiar with, that they already have trust with this is your chance to extend and expand your marketing reach without really investing an awful lot of money.

 Now, that's not to say that you shouldn't invest financially into your social media, but primarily, especially in the beginning.

 You wanna be investing in your content by producing videos, by interacting with people, by providing information for them be it statistics, or pictures of projects that you've done, information on your e-commerce products, anything like that.

 By investing in your social media, this gives you an extension of your website and really allows you to kind of get in front of people while they're not really looking for you.
But their behaviours, their intentions, their socio-economic status, anything else you can learn about your customers. You use that information to make sure that you're in front of them when they need you.

Conversion Based Website

Now you may have colours, and logos, and styles that you prefer.
They may be different than what I prefer, or what your customers prefer, or what your spouse prefers, or your partner.
Now what you prefer, honestly, it doesn't really matter.
We're building a website that needs to focus on your customers, and at the end of the day, by focusing on your customers, making the website easy for them deal with. Making the brand exude through your design and through your assets, making it very simple for them to take the action you wanna take, creates a convertible web design.

 Now that's not to say that you can't, you know, inject your own desires or your own preferences into the design, you should.
It's your brand, it's your business. But keep in mind, what you like may not be what other people like.
And at the end of the day, by having a conversion-based web design, you increase your opportunity to grow your business and increase your sales.