The marketing of products or services using digital technologies on the internet is called digital marketing.
Digital Marketing can be defined as the marketing of products or services delivered through digital platforms like websites, social media, email, search engines, mobile applications or any new digital channel.

 If you are reading a blog, that’s a form of digital marketing because the blogger behind the blog article is trying to market some products or services to you being a reader or consumer.
If you are scrolling on Facebook, and suddenly an advertisement caught your attention in your newsfeed.
That’s also a form of digital marketing because the advertiser is trying to market products and services to you, the consumer.

 Now, you must be getting this. Digital marketing is just a form of marketing and it is Digital because people are choosing digital channels like websites or blog, Facebook, YouTube, Instagram, LinkedIn, email, paid advertisements and many more.
So it’s pretty obvious that marketing done through the internet is digital marketing.

History And Future Of Digital Marketing


History

So in order to make it simple to understand Digital Marketing, let’s talk about the history and traditional form of marketing where it all started!
When you have got products or services that you want to sell, you need people who will be interested in buying your stuff. If people don’t know whether you exist, no one will buy from you.
The converse of this statement is also true, people will buy from you only if they know you exist, or you have some reputation in internet from that particular sells field.

 In the back days, Marketers approached traditional marketing methods like flyers, pamphlets, billboards, print advertisements, newspaper ads, etc.
And these were quite effective during the past decades.
But over time, people started ignoring banners, and the traditional form of marketing.  And as the time passes these strategies were less effective for businesses.

Future

Everything is changeable, digital marketing is not going to be less effective any time soon as long as people don’t stop using their digital devices like smartphones, computers, and smartwatches, etc.
But that time is long away from now.
Now the important thing is if you’re having online or affiliate marketing business, you must have to focus towards the digital marketing.
Digital marketing contains a huge benefits, only you have to do is take a right step and you business will get  at the top.


Marketing

Marketing is all about getting more visibility - and this is where it all started. But when everyone started marketing their products and services for more visibility, the competition increased. And now, everyone started craving to get more attention.
So the marketing shifted from getting more visibility to getting more attention.

 But wait, now it’s not all about getting more attention.
Instead, the new competition has shifted to getting more retention.
In fact, I believe, retention is the new core principle for marketing. If you only put your marketing efforts in getting more visibility and attention, you’ll lose.
But when you start putting your efforts in retaining those audiences, leads, or customers whatever it is, you’ll win. And that’s the new secret and strategies to winning in digital marketing in this scenario.

Importance Of Digital Marketing

Why digital marketing is important for small business in today's scenario?
85% of the people across the world before buying the product, they are checking online it's available even they are checking online reviews of the product they are looking,
See marketing it's a changed now and the marketing concepts and it's model itself changed totally.

 If you see a take a case of Alibaba its not famous only in China but across the whole world.
They are doing great business but the success behind Alibaba is they integrated all kinds of people across the world.

 India also going towards Digital Marketing and being in the game of digital marketing these days are very important for any type of business.
The speciality of digital marketing is you can sell your products at any time you want or in any part of this world.
Those days are gone when people keep there stuffs to sell. Even if you're having shop, you can easily sell your any product across the world, that's the power of digital marketing.

 Now business don't need to keep the products, that's the whole part of e-commerce.
If you are doing e-commerce business or supposed to do, then you must keep in mind that first focus on Digital Marketing to get your products sell and promote to many peoples across the world.
That's the power of Digital Marketing.

 See now if you do your business in a traditional marketing you are doing in a particular location only a particularly area or the particular location you are selling a product in a particular location only those people will come and buy.
BUT now using the digital media platform you will get customer from any part of this country that's the power of digital marketing.

 If once you prove your products good and the reviews are there for accepting definitely customer will come and buy any product from you from any part of this world.
Whether you like digital marketing or not, you have to work on digital marketing for selling your product.
Otherwise you will be out of your business that is the scenario now.
Why I'm telling you this?

 The 80% of the people before buying any product they are checking your product or online and then checking again reviews of your product service your quality then only they are coming and buy your products.


Why You Need Digital Marketing Strategies?

You have got a message you need marketing to get it delivered to your ideal audience leads customers
or whatever you call it.
You have got a product to sell, you need marketing.
You have good service to provide, you need marketing.
Even if you are non-profit and doing it for charity, you need marketing to bring your info to many.
But since traditional marketing is becoming less effective now, therefore people are shifting their focus to digital marketing.

 Which by the way is simply the marketing delivered to digital channels like google Facebook, YouTube, Instagram, even Tik-Tok.
Whatever you can think of no doubt there are multiple forms of digital marketing.

Traditional Marketing V/S Digital Marketing

In Traditional marketing we use newspaper, advertisement, TV advertisement, radio advertisement, directories billboards, magazines etc.
But now it's getting low effective day by day because people is no more interested to see banners or radio advertisements.
People from today generation prefer to gain information of that particular product from Internet which the want to buy.

 When it comes to Digital Marketing we use search engine optimization (SEO), Social media marketing (SMM) includes everything start from Facebook to which around YouTube whatever it is, Content marketing, Video marketing, Blogging.
But in digital marketing you know how much time you spend what kind of advertisement you are creating it.
What kind of response you are getting it all you will come to know that's the benefits of digital marketing.

 Today's world is in digital marketing if you are not in digital marketing if you are only approaching traditional strategies. You're loosing the opportunity.
I'm not against any sort of traditional marketing, but now the world is in digital marketing.
There's huge benefits of having your business in digital marketing.


 With the help of Digital Marketing you can easily measure,

 •   How many people are visiting your site or how many people are responding for your address
advertisement and how many people are purchasing your product or services.

 •   You can track these things very quickly so that you can analyse your audience that what they like.

 And again I tell you, todays the entire world is in the digital platform. You want to promote a product.
 In Instagram alone 85% of the people are below 35 years the entire youth is sitting on Instagram.